WORKED AT META.
WORKED AT SHOPIFY.
NOW AD AGENCY CEO.
$100M+ AD SPEND MANAGED.
NOW TEARING DOWN AD ACCOUNTS.
FOR MARKETERS & FOUNDERS TIRED OF RECYCLED PLAYBOOKS.

MEET YOUR COACH, PRASH.

I’m Prash—a performance marketer with 16+ years of experience and a strategy-first mindset.

At Meta, I led strategy, execution, and optimization for high-growth brands, managing up to $80K/day in ad spend during the platform’s golden era.

At Shopify, I helped scale merchant acquisition in a saturated market by uncovering new angles, creative breakthroughs, and faster paths to growth.

Today, I proudly run PixelFolk, a boutique agency managing over $1M/month in ad spend across a range of industries. After almost 10 years of being an Agency CEO and over 100 clients, I’ve helped shape and execute strategies grounded in real performance—not passing trends.

I launched this because I've always enjoyed opening ad accounts with someone and figuring things out together. Not every business needs an agency retainer. Sometimes you just need a second set of eyes.
 
 

2-3 LIVE ACCOUNT AUDITS / WEEK.

I'm in client accounts the rest of the time, which is the reason the hour is worth what it costs.
 

LIVE 1:1 ACCOUNT TEARDOWNS. NOTHING PRE-WRITTEN.

$1,500 gets you an hour with me, live inside your ad account.

Share your screen. I'll work through it in front of you — signals, structure, spend, creative — naming what's broken, what's fine, and roughly what each problem is costing you a month.

No courses. No decks. No fluff. Nothing written before I've seen your account.

Just an ex-Meta, ex-Shopify operator who's managed over $100M in ad spend, going through yours in real time.

The best sessions happen when you're willing to say what's working, what's broken, and what you're trying next.

You'll leave with the recording, the transcript, a one-page action plan within 48 hours, and a fifteen-minute follow-up call two weeks later.

Two or three a week. That's the whole calendar.
 
 

TIPS & TRICKS ARE TEMPORARY. EXPERIENCE ISN'T. I'M RUNNING THESE LIVE 1:1 AUDITS TO GIVE YOU A FRESH TAKE ON STUBBORN CAMPAIGNS.
 

Experience that Executes

From running $100K per day client campaigns at Meta to scaling performance marketing at Shopify, every chapter of my career has been about building what actually works. That means creative strategy grounded in performance, tested under pressure, and refined through millions in managed ad spend.

Strategy with Substance

My approach is built on clarity—not trend-chasing. I help founders understand not just what to do, but why it works. You won’t get recycled playbooks here—just tailored, data-backed strategy from years inside the platforms and alongside the brands that use them best.

Guidance, Not Guesswork

Not everyone needs an agency—they need someone who’s been in the trenches. Coaching isn’t about hype; it’s about helping you make smarter decisions, faster. I started Optimize My Ads to cut through the noise and give business owners real momentum, not marketing theory.

I've worked with Prash for years and can confidently say very few people put as much care into their work. He goes above and beyond to make clients happy, brings deep experience with Shopify and Meta, and is just a genuinely great person to work with. I've seen him move the needle in meaningful ways too many times to count—he's the kind of person you want in your corner.
Antoine KotranDirector of Growth and Operations, Demand Curve

Prash transformed our paid media into our top growth-driving channel. He dove into the data with us to understand the core of our business model, and has become a trusted partner in planning our marketing approach.
Alex NazarevichVP of Growth, Unbounce

Prash has been an amazing partner for us helping the company double in revenue YoY. His team is like an extension of our Marketing Team, always able to roll up their sleeves and provide performance-focused insight.
Jeff LinVP of Growth, Flamingo Estate

Prash is one of a kind. His analytical mind and ability to cut through the noise to address the root of whatever problem he is trying to solve is unparalleled. His incessant drive to grow, learn, and solve important problems is inspiring. His curiosity and high standards he sets for himself is contagious.
Mike EmpeySenior Technical Solutions Consultant, Google

TOPICS PRASH COVERS ON CALLS:

Evaluate structure & hygiene

Review budgets by funnel stage

Iron out A/B test logic

Objective and bid strategy alignment

Identify cannibalization or test overlap

Advise on custom and LAL audiences

Analyze frequency, reach, & scaling patterns

Interpret audience fatigue

Identify top-performing segments

Outline retargeting efficacy

Define success metrics when evaluating creative

Evaluate ad diversity and scroll-stopping potential

Audit copy clarity and message-market fit

Check landing page relevance and post-click flow

Validate Meta Pixel and server-side event setup (CAPI)

Identify tracking discrepancies and signal loss issues

Evaluate attribution settings against funnel objectives

Analyze performance trends by conversion window

Ask hard questions. Get intelligent answers. Pressure-test ideas. Solve account problems faster. Book your live 1:1 audit with Prash today.

Live teardown of your ad account — one hour, $1,500.

Book your 1:1 teardown now